| Let's recap. In part 1 of this article, we touched on | | | | 10% is um, well, a little low). Now you sell to 55 |
| the three ways to increase your profits; through | | | | customers every month. You also record your ebook |
| your marketing, your products and your back-end. | | | | and add in an audio interview, which you distribute |
| We also explained how audio could be used | | | | along with your original ebook file for $97 (that's a |
| effectively to increase all of them. | | | | very reasonable mark-up). So that's 55 x $97 = |
| So what's the bottom line here? Well, Jay Abraham | | | | $5,335. You are now selling $5,335 of products every |
| teaches that if you can increase each of the three | | | | month. You've more than doubled your income. |
| components we discussed by a small amount (even | | | | Like I've mentioned before, the best part is that |
| just 10%), you will see an exponential increase in | | | | once you get the audio recorded and set-up on your |
| your profit. | | | | site, there is no extra work. As you can see, the |
| To really get your attention, let me ask you this. Do | | | | time and cost of learning how to create audio files |
| you think adding an entirely new dimension to your | | | | can more than pay for itself. |
| marketing, your products and your back-end has a | | | | In our imaginary scenario, you're selling $64,020 |
| 10% limit? What if you could really master the art of | | | | worth of your ebook/audio set yearly. Imagine if you |
| incorporating effective audio (and don't forget, once | | | | got really smart and added in a back-end marketing |
| you've mastered that, there's video too) into your | | | | system? Now imagine what would happen if you |
| products and your marketing strategies? | | | | used an audio sales message to help market these |
| Here, let's break it down into numbers. Suppose you | | | | additional products? In all likelihood, you could expect |
| have 50 new customers purchase your $47 ebook | | | | an exponential explosion of profits. |
| every month. That's $2,350 in average monthly sales. | | | | For those of you just starting out, mastering audio |
| Not bad. You only have the one product (for now) | | | | (even just the marketing aspect of it) could very |
| and haven't yet implemented any back-end strategies | | | | well be the difference between failure and success. |
| so you know things can only get better. | | | | Just imagine how you can incorporate audio into your |
| Next, you learn how to make your own audio. You | | | | marketing, your products and your back-end. What |
| create an audio marketing message and see a 10% | | | | will that mean for your profits? |
| increase in sales conversion (remember that people | | | | ...I'd guess that your profits will only go up! |
| have claimed to actually see a 300% increase so | | | | |