| Let's recap. In part 1 of this article, we | | | | month. You also record your ebook and add in |
| touched on the three ways to increase your | | | | an audio interview, which you distribute |
| profits; through your marketing, your | | | | along with your original ebook file for $97 |
| products and your back-end. We also | | | | (that's a very reasonable mark-up). So that's |
| explained how audio could be used effectively | | | | 55 x $97 = $5,335. You are now selling $5,335 |
| to increase all of them. | | | | of products every month. You've more than |
| | | | doubled your income. |
| So what's the bottom line here? Well, Jay | | | | |
| Abraham teaches that if you can increase each | | | | Like I've mentioned before, the best part is |
| of the three components we discussed by a | | | | that once you get the audio recorded and |
| small amount (even just 10%), you will see an | | | | set-up on your site, there is no extra work. |
| exponential increase in your profit. | | | | As you can see, the time and cost of learning |
| | | | how to create audio files can more than pay |
| To really get your attention, let me ask you | | | | for itself. |
| this. Do you think adding an entirely new | | | | |
| dimension to your marketing, your products | | | | In our imaginary scenario, you're selling |
| and your back-end has a 10% limit? What if | | | | $64,020 worth of your ebook/audio set yearly. |
| you could really master the art of | | | | Imagine if you got really smart and added in |
| incorporating effective audio (and don't | | | | a back-end marketing system? Now imagine what |
| forget, once you've mastered that, there's | | | | would happen if you used an audio sales |
| video too) into your products and your | | | | message to help market these additional |
| marketing strategies? | | | | products? In all likelihood, you could expect |
| | | | an exponential explosion of profits. |
| Here, let's break it down into numbers. | | | | |
| Suppose you have 50 new customers purchase | | | | For those of you just starting out, mastering |
| your $47 ebook every month. That's $2,350 in | | | | audio (even just the marketing aspect of it) |
| average monthly sales. Not bad. You only have | | | | could very well be the difference between |
| the one product (for now) and haven't yet | | | | failure and success. |
| implemented any back-end strategies so you | | | | |
| know things can only get better. | | | | Just imagine how you can incorporate audio |
| | | | into your marketing, your products and your |
| Next, you learn how to make your own audio. | | | | back-end. What will that mean for your |
| You create an audio marketing message and see | | | | profits? |
| a 10% increase in sales conversion (remember | | | | |
| that people have claimed to actually see a | | | | ...I'd guess that your profits will only go |
| 300% increase so 10% is um, well, a little | | | | up! |
| low). Now you sell to 55 customers every | | | | |