| Making sense of media planning and how to | | | | correctly there are 3 questions that any good |
| plan, buy media and analyze post media buy | | | | media planner should be asking themselves. |
| results. | | | | 1. What is the right mix of media to use for |
| | | | the campaign? 2. Which of any of the media |
| This article will explore the principles | | | | available could offer them direct access to |
| behind media planning. After all the | | | | the customers that they are targeting? 3. |
| research and strategizing has been carried | | | | How often should their advertisements be |
| out by a business the next stage they have to | | | | shown and when should they be shown. Once |
| face is to start promoting what they are | | | | they are able to provide answers to these |
| offering to their potential new customers. | | | | questions then the media planners can start |
| | | | to look at the budget that they have and how |
| Certainly the most important weapon in any | | | | to utilize it fully. |
| company's bid to reach those new customers is | | | | |
| a well-conceived advertising campaign. It is | | | | It is the job of the media planner who often |
| therefore essential that they spend time | | | | works as part of an advertising agency or |
| planning it. | | | | even for a specialty firm to device the right |
| | | | media planning strategy. The job of the |
| When it comes to producing a well conceived | | | | media planner is to work closely with the |
| media advertising planning strategy there are | | | | people within the business in order to devise |
| certain things that need to be looked at. | | | | a plan and strategy that will bring that all |
| | | | important customer to the businesses door. |
| Today there are a number of different ways in | | | | |
| which a business can get their message across | | | | Unfortunately when it comes to devising the |
| to their customers. They could if they want | | | | perfect media planning strategy for a |
| use the television, newspapers, magazines as | | | | business the best thing that any media |
| well as the radio. | | | | planner can do is first learn about it. It |
| | | | is important that they spend time with their |
| Plus they may want to consider see what ways | | | | client learning as much as they can before |
| they can advertise their business on the | | | | they actually devise a strategy to bring the |
| internet. However which ever media | | | | customers flocking to the company's door. |
| advertising method they decide to do they | | | | Once the media planner has devised the plan |
| will also need to be aware of their budget | | | | which they feel will work best for the |
| constraints. | | | | company they then pass on what they want to |
| | | | happen to a media buyer, which could be |
| In order to plan their advertising campaigns | | | | someone else or the same person. |