| Making sense of media planning and how to plan, buy | | | | of media to use for the campaign? 2. Which of any |
| media and analyze post media buy results. | | | | of the media available could offer them direct access |
| This article will explore the principles behind media | | | | to the customers that they are targeting? 3. How |
| planning. After all the research and strategizing has | | | | often should their advertisements be shown and |
| been carried out by a business the next stage they | | | | when should they be shown. Once they are able to |
| have to face is to start promoting what they are | | | | provide answers to these questions then the media |
| offering to their potential new customers. | | | | planners can start to look at the budget that they |
| Certainly the most important weapon in any | | | | have and how to utilize it fully. |
| company's bid to reach those new customers is a | | | | It is the job of the media planner who often works |
| well-conceived advertising campaign. It is therefore | | | | as part of an advertising agency or even for a |
| essential that they spend time planning it. | | | | specialty firm to device the right media planning |
| When it comes to producing a well conceived media | | | | strategy. The job of the media planner is to work |
| advertising planning strategy there are certain things | | | | closely with the people within the business in order to |
| that need to be looked at. | | | | devise a plan and strategy that will bring that all |
| Today there are a number of different ways in | | | | important customer to the businesses door. |
| which a business can get their message across to | | | | Unfortunately when it comes to devising the perfect |
| their customers. They could if they want use the | | | | media planning strategy for a business the best thing |
| television, newspapers, magazines as well as the | | | | that any media planner can do is first learn about it. It |
| radio. | | | | is important that they spend time with their client |
| Plus they may want to consider see what ways they | | | | learning as much as they can before they actually |
| can advertise their business on the internet. However | | | | devise a strategy to bring the customers flocking to |
| which ever media advertising method they decide to | | | | the company's door. Once the media planner has |
| do they will also need to be aware of their budget | | | | devised the plan which they feel will work best for |
| constraints. | | | | the company they then pass on what they want to |
| In order to plan their advertising campaigns correctly | | | | happen to a media buyer, which could be someone |
| there are 3 questions that any good media planner | | | | else or the same person. |
| should be asking themselves. 1. What is the right mix | | | | |