| Build Celebrity Status & Get the Medias Seal of | | | | article that you can expand upon or offer |
| Approval You Can Become A Top Expert In Demand! | | | | commentary on, you will want to contact the media |
| Get NEW Clients! | | | | using your contact database. Then send your talking |
| 1. Make a list of all of the topics you can discuss | | | | points, bio, phone numbers, and of course, mention |
| along with sub-categories. For example, a Workplace | | | | the article or breaking news event to which you are |
| Expert would compile a topic list that included how to | | | | pegging your pitch. |
| deal with gossip in the workplace, the dos and donts | | | | 7. Keep your eye on the news. Anytime there is |
| of asking for a raise, workplace etiquette, tips for | | | | breaking news that you can comment on contact |
| traveling with the boss, harassment, climbing the | | | | your media database immediately and stand by for |
| corporate ladder, handling burn-out . . . | | | | their call. If you are immediately available for an |
| 2. Create five talking points for each of the topics | | | | interview or willing to drop everything and head to a |
| you list in #1. Talking points are statements in | | | | local TV affiliate for a segment, let them know this |
| sentence format that present a concept or | | | | and include your closest major city. |
| commentary. Example of talking points on the topic | | | | 8. Watch your target shows and subscribe to your |
| of tips for traveling with the boss are: Do not drink | | | | target print media to learn the types of experts they |
| alcohol and if you do, never become intoxicated or | | | | have on the show or use in the article. You should |
| Being on the road with the boss is not a time to ask | | | | also familiarize yourself with the interviewers style or |
| for a raise. Under each talking point create several | | | | the journalists work in your area. You always want |
| lines of discussion or commentary. | | | | to be pitching next level ideas, not something they |
| 3. Create a well-developed BIO that stacks your | | | | just covered. |
| most impressive accomplishments from the top | | | | 9. Invest in media training. The media loves a well |
| down. The media will read just enough to convince | | | | prepared and media trained guest who knows how |
| them that you are their perfect expert. Lead with | | | | to convey information on the exact topic quickly and |
| your credentials and education, special areas of | | | | accurately (with no ummms). You will get one chance |
| expertise, and follow with accomplishments or | | | | to be fabulous! If you are a great expert that the |
| companies you have worked for and any impressive | | | | media can count on to do a great job, you will be |
| media you have obtained. If you need help with your | | | | asked back. Ask your media trainer to train you on |
| BIO contact 4. Develop your contact database in | | | | your talking points. Contact Tony Trupiano at |
| advance. Buy an online database service such as | | | | 313.730.0899 ( and he can run you through your |
| Bacons Directories. | | | | talking points. |
| 5. Make contact with your media targets in advance | | | | 10. Tape yourself! These VHS tapes are very |
| to let them know you are standing by for them the | | | | important in your marketing strategy and most |
| next time they need a Workplace Expert. Send your | | | | shows do not offer a tape service. You can bring a |
| areas of expertise as identified in #1, your BIO and | | | | blank tape with you to the studio and ask the |
| your complete contact information including home and | | | | producer to pop it in for you but you cannot count |
| cell phone. When the media moves, they move | | | | on this. Ask several friends and family to tape the |
| FAST! If they cannot find you quickly, they will call | | | | segment for you so you can pick the best quality |
| someone else and you will lose your credibility. | | | | copy. You can order a professional copy from Video |
| 6. Become well-read. Look for articles in major | | | | Monitoring Service and I recommend that you invest |
| national newspapers and magazines that tie into your | | | | in a professional tape. Call them immediately, as they |
| area of expertise. TV shows get ideas for | | | | only have the programming available for a short |
| programming everywhere. Once you spot a national | | | | period to time. |