| How you can THRIVE During A Recession? | | | | negative news. Period. |
| Insurance marketing is the key to any insurance | | | | Always has and always will. Why? Well, you would be |
| agency's survival. And in part 1 of this three part | | | | ignorant to think that it has anything to do with |
| series I covered the number one biggest mistake | | | | reporting the truth. Truth is way down the totem |
| insurance marketing mistake most insurance agents | | | | pole as far as what they are wanting in a story, but |
| make in a down economy. | | | | the reason they love to promote negative news is |
| So now lets cover the number 2 Biggest mistake | | | | one thing and that is it sells. Period. |
| made by insurance agents in a down economy. | | | | It is one of those perverse peculiarities of humanity. |
| But first let me say that this BIG mistake is | | | | We all gawk at an accident and it is no wonder the |
| something that most insurance agents make even in | | | | National Enquirer is the number one selling newspaper |
| a good economy and probably is one of the biggest | | | | and has been for years! (If you do not believe me |
| leverage points I personally used when I built | | | | then look it up. I know, shock, gasp, despair - but |
| insurance agencies from scratch. | | | | true). |
| What is the number 2 biggest insurance marketing | | | | So you must use your insurance marketing to stay in |
| mistake? | | | | touch with you clients on an ongoing consistent |
| The mistake is Not staying in touch with your clients | | | | manner using several types of media and the reason |
| on an ongoing consistent manner with several types | | | | you must use several types of media is because |
| of media and NOT always in a sales motion. | | | | your clients have a short attention span and they get |
| This is a HUGE insurance marketing mistake that far | | | | bored faster than a 3 year old watching Hamlet. |
| too many insurance agents make. Why is this so | | | | Plus, some of them prefer to read, some prefer to |
| important? | | | | listen, some prefer the combination so you must be |
| Here is an analogy, think of your insurance agency as | | | | sure to fill your clients heads with positive counter |
| a brick building and each client represents a brick. | | | | acting information to overcome and inoculate them |
| Your ongoing, consistent insurance marketing is the | | | | from the infectious disease being spread by the |
| communication that is the mortar that keeps the | | | | negative media. And you must use your insurance |
| bricks together. And there are several forces trying | | | | marketing to touch base with your clients not only in |
| to separate the bricks and bring your insurance | | | | a consistent fashion, but probably of even more |
| agency tumbling down. I need not name all of the | | | | importance you must NOT be trying to sell them in |
| competition that insurance agents face, but one of | | | | every communication. |
| the subtle constant forces blowing against your | | | | So if you are one of the 97 percent of insurance |
| agency during a recession is the media. | | | | agents who have clients that only hear from you |
| That is why your insurance marketing machine must | | | | when there is a bill or when you want to sell them |
| stay in touch with your clients. Because you must | | | | something then this is your wake up call. |
| combat not only the on slaught of the competitions | | | | I hope you have found this information helpful, but |
| constant poaching of your insurance agency, but you | | | | more importantly I hope you use this information to |
| MUST beat down the medias slanted view on the | | | | implement an insurance marketing system to help |
| economy. Here is the bottom line. The media loves | | | | you grow your insurance agency. |