| What is Social Media Optimization? | | | | are numerous sites which can be called static. That |
| The implementation of changes in order to optimize a | | | | means, the sites are not regularly updated but are |
| site so as to increase its visibility in social media | | | | used as storefront. In order to optimize the site, the |
| searches (on custom search engines like Technorati) | | | | linkability of the content should be increased. The |
| is called Social Media Optimization - The website is | | | | linkability of content is increased by adding a blog or |
| henceforth included in relevant podcasts, blog sites, | | | | creating a white paper or though pieces. This can also |
| bookmarking and vlogs. These are the initiatives of | | | | be done by simple aggregation of the content into a |
| web 2.0. It has opened a new horizon for Internet | | | | useful format. |
| users by converting 44% users into content creators. | | | | • Tagging and Bookmarking made easy: |
| There are different methods of Social Media | | | | There are many ways of tagging a page. The most |
| Optimization. They include 'RSS feeds', adding a "Digg | | | | effective one is to include a list of relevant tags in |
| this" button, or even blogging. The other methods | | | | the social bookmarking sites and suggested notes for |
| are incorporating third party community functionalities | | | | a link. Another way is to use the "add to del.icio.us" |
| (this may include YouTube videos and Flickr Photo | | | | (like this) button. |
| slides). | | | | • Rewarding inbound links: The inbound links |
| Social Media Optimization vs Search Engine | | | | are immensely helpful in creasing the visibility of your |
| Optimization: | | | | website. It is a barometer for measuring the success |
| There is a difference between Social media | | | | of your website. So, when you reward the inbound |
| Optimization and Search Engine Optimization. The | | | | links, the visibility quotient of your website increases |
| primary function of the SMO is to drive the traffic | | | | by leaps and bounds. |
| from sources other than search engine so as to | | | | • Content must Travel: SMO is not just |
| improve search ranking. | | | | about making changes. It is about your portable |
| Social Media Optimization and Viral Marketing: Social | | | | content like PDF, video files and audio files. They are |
| Media Optimization is similar to viral marketing (in | | | | submitted to relevant sites so that your content |
| some ways). It is a process in which use of | | | | travels beyond the calculated horizon and helps in |
| networking, sharing websites, photos and videos | | | | bring back desired links back to your site. |
| helps in making friends. | | | | • Encouraging mash up: RSS (Really Simple |
| Uses of Social Media Optimization: | | | | Syndication, which is called web feed) syndicates the |
| There are numerous uses of Social Media | | | | content and makes it simple for others to create |
| Optimization. They are the following: | | | | mashups. This can augment your content and drive |
| • Increment of your linkability: The priority | | | | traffic. |
| of your website is to increase the linkability. There | | | | |