| What is Social Media Optimization? | | | | • Increment of your linkability: The |
| | | | priority of your website is to increase the |
| The implementation of changes in order to | | | | linkability. There are numerous sites which |
| optimize a site so as to increase its | | | | can be called static. That means, the sites |
| visibility in social media searches (on | | | | are not regularly updated but are used as |
| custom search engines like Technorati) is | | | | storefront. In order to optimize the site, |
| called Social Media Optimization - The | | | | the linkability of the content should be |
| website is henceforth included in relevant | | | | increased. The linkability of content is |
| podcasts, blog sites, bookmarking and vlogs. | | | | increased by adding a blog or creating a |
| These are the initiatives of web 2.0. It has | | | | white paper or though pieces. This can also |
| opened a new horizon for Internet users by | | | | be done by simple aggregation of the content |
| converting 44% users into content creators. | | | | into a useful format. |
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| There are different methods of Social Media | | | | • Tagging and Bookmarking made easy: |
| Optimization. They include 'RSS feeds', | | | | There are many ways of tagging a page. The |
| adding a "Digg this" button, or even | | | | most effective one is to include a list of |
| blogging. The other methods are incorporating | | | | relevant tags in the social bookmarking sites |
| third party community functionalities (this | | | | and suggested notes for a link. Another way |
| may include YouTube videos and Flickr Photo | | | | is to use the "add to del.icio.us" (like |
| slides). | | | | this) button. |
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| Social Media Optimization vs Search Engine | | | | • Rewarding inbound links: The inbound |
| Optimization: | | | | links are immensely helpful in creasing the |
| | | | visibility of your website. It is a barometer |
| There is a difference between Social media | | | | for measuring the success of your website. |
| Optimization and Search Engine Optimization. | | | | So, when you reward the inbound links, the |
| The primary function of the SMO is to drive | | | | visibility quotient of your website increases |
| the traffic from sources other than search | | | | by leaps and bounds. |
| engine so as to improve search ranking. | | | | |
| | | | • Content must Travel: SMO is not just |
| Social Media Optimization and Viral | | | | about making changes. It is about your |
| Marketing: Social Media Optimization is | | | | portable content like PDF, video files and |
| similar to viral marketing (in some ways). It | | | | audio files. They are submitted to relevant |
| is a process in which use of networking, | | | | sites so that your content travels beyond the |
| sharing websites, photos and videos helps in | | | | calculated horizon and helps in bring back |
| making friends. | | | | desired links back to your site. |
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| Uses of Social Media Optimization: | | | | • Encouraging mash up: RSS (Really |
| | | | Simple Syndication, which is called web feed) |
| There are numerous uses of Social Media | | | | syndicates the content and makes it simple |
| Optimization. They are the following: | | | | for others to create mashups. This can |
| | | | augment your content and drive traffic. |