| We all know that audio can be a powerful way to | | | | Speak up! It's not always about a recorded product |
| engage your audience, but can it really help you | | | | or podcast, get out and talk about your topic in front |
| make a book sale? You bet it can. Here are some | | | | of a crowd. Passion sells, and if you speak |
| ways you can use audio to help sell your book: 1. | | | | passionately about your topic, your audience will |
| Audio book samples: do a reading from your book, | | | | resonate with your message and (hopefully) book |
| maybe a chapter or two and load it onto your | | | | sales will follow. 8. Book trailers: well, maybe that's |
| website (if you don't think you're a good reader, | | | | cheating a little, technically it's audio and video, but |
| have someone else do it or hire some voice-over | | | | we're still talking about hitting the same sensory |
| talent) 2. Audio on your website: while I'm not in | | | | targets. Book trailers are hot, if you don't believe me |
| favor of having an audio file load when your website | | | | just Google them and see what I mean. Getting your |
| does, there's some merit to having a short little audio | | | | book into a visual medium can be powerful. Don't |
| "hello, welcome to my site message;" for an example | | | | believe me? Check out this trailer about my book: |
| of this, check out the Author Marketing Experts site | | | | Candlewood Lake: 9. Radio is another powerful way |
| at: (scroll down to A Word From Penny). 3. Daily | | | | to sell books. Keep in mind that one radio show often |
| weekly Podcast: Podcasting is powerful, there's no | | | | doesn't sell books but doing many shows might. Also, |
| two ways about it and it's here to stay. Creating | | | | if you're going to do radio, get some media training |
| your own podcast that you update daily or weekly is | | | | so you're spot-on in your presentation and can relay |
| a great idea and a terrific way to draw some interest | | | | your most important points in succinct, bulleted, |
| to your book. (we have a great article on podcasting, | | | | benefit-driven points. These will help engage the |
| if you'd like a copy feel free to email us at: ) 4. | | | | listeners and encourage them to buy. 10. If you're |
| Teleclasses: I've personally done teleclasses for years | | | | going after radio, don't forget Internet radio. While |
| and I love them. They're not only a fantastic way to | | | | the podcasting craze is taking over a lot of the |
| promote your message, but you're also educating on | | | | Internet radio territory, there are a still a lot of |
| your topic which is always a great idea. Remember: | | | | shows out there in need of guests. Also with |
| record every teleclass you do so you can use it as | | | | Internet radio you tend to find more niche topics so |
| another sales item on your website. 5. Audio series: | | | | you can really target your shows and your readers! |
| consider creating an audio series based on your | | | | Using audio to promote your book is a powerful way |
| book's topic. Remember though, if you're just | | | | to gain additional reader attention. Not only that, but |
| rereading the content from your book then these | | | | you never know who will respond better to audio |
| cd's aren't necessarily an added value item but an | | | | than to a printed review, ad, or article. Putting the |
| audio book. Your audio cd needs to be different from | | | | audio element into your sales arsenal can make for a |
| your book in order to entice the reader to buy it in | | | | powerful partnership, and the good news is that |
| addition to the book. So, for example, if you finish | | | | every day, audio and the creation of audio products |
| your book and you say, "gee, I wish I had included a | | | | becomes more accessible. |
| chapter on XYZ," now you can create that additional | | | | Penny C. Sansevieri, CEO and founder of Author |
| chapter (or chapters) in your audio series. 6. Freebies: | | | | Marketing Experts, Inc., is a book marketing and |
| offering any of your audio products as a freebie to | | | | media relations expert whose company has |
| add value to a sale is a great idea. Something I'll do | | | | developed some of the most cutting-edge book |
| at the end of a speaking gig is offer a free audio cd | | | | marketing campaigns. |
| to anyone who buys a book after my session! 7. | | | | |