| Top Paso Robles Real Estate Agent, Cassandra | | | | changed. What you might not realize is there's a |
| Merrill, Provides Reassuring Data on the Housing | | | | world of opportunity out there for home buyers. To |
| Market To California Real Estate Buyers and Sellers | | | | truly make the most of your long term real estate |
| February 4, 2008 | | | | investment, you need to understand a buyer's |
| PASO ROBLES, CA - In the midst of negative media | | | | market and be able to react to it." |
| on the housing market, Cassandra Merrill, a top San | | | | She also emphasized that nationwide, real estate is in |
| Louis Obispo County RealtorÂ(R), is educating | | | | what they call a buyer's market. This means it can be |
| her clients on historical real estate data. The data, | | | | a great time to buy. Buyers have lots of homes to |
| accessed through The National Association of | | | | choose from and are in the driver's seat when it |
| Realtors (NAR), provides promising truths to the | | | | comes to negotiating and pricing. The funny thing is |
| value of home ownership. This information is | | | | that most buyers have a hard time buying in a |
| particularly important for home buyers and sellers in | | | | buyer's market. Their fear is a result of the negative |
| the California markets, where there has been a high | | | | press that always accompanies a buyer's market. |
| level of speculation regarding the future of the real | | | | The repeated negativity makes them hesitate. They |
| estate market. | | | | often decide to take a "wait and see" attitude. Time |
| NAR has complained for some time that the media is | | | | goes by, and they keep waiting to know for sure |
| distorting the news about housing and the Real | | | | that the market has bottomed out. (Sound Familiar?) |
| Estate Market. Now, Cassandra Merrill is | | | | According to Cassandra Merrill, the problem is that |
| communicating directly with current real estate clients | | | | the press never reports when the market has |
| and prospects in Paso Robles, San Luis Obispo, | | | | stabilized or is in a balanced market condition. In a |
| Atascadero, Templeton and Pismo Beach, by sharing | | | | balanced market, buyers have fewer choices and less |
| little-known facts about the housing market. | | | | negotiating power and end up losing out on home |
| The NAR spends over $40 million annually on public | | | | after home because they keep thinking like it's a |
| service messages, but the news media typically turns | | | | buyer's market. By the time they accept the reality |
| a deaf ear. Real estate is local, but the media would | | | | of the market, it has switched to a seller's market |
| have you believe that the losses of Florida and San | | | | and they end up settling for less and paying more. |
| Diego are your losses, too. | | | | The great investor Warren Buffet says the reason |
| Below are some of the FACTS published by NAR | | | | most people never become wealthy is that they |
| that the news media obviously ignores. | | | | can't seem to break out of the herd mentality and |
| · Over the past 30 years, home values | | | | buy in a buyer's market, even when a buyer's |
| have risen more than 6% annually. | | | | market is the best time to buy. This is a message |
| · On average, the value of a home | | | | that Cassandra Merrill echoes. |
| nearly doubles every 10 years. | | | | "I can show you some amazing deals in this market," |
| · 60 percent of the average | | | | says Realtor, Cassandra Merrill, "Motivated builders |
| homeowner's wealth comes from their home's equity. | | | | with brand new homes, homes on acreage, raw land, |
| · The average homeowner's net worth | | | | and REO's. When you are ready for an amazing real |
| is $171,000 - that's nearly 46 times that of a renter, | | | | estate deal in San Luis Obispo County, you can count |
| who has an average net worth of $4,800. | | | | on me to deliver excellent service, proven results |
| · Home owners benefit from the power | | | | through years of real estate experience specialized in |
| of leverage. At an annual appreciation rate of 5 | | | | this region." |
| percent, a 10 percent down payment on a home will | | | | About Cassandra Merrill, San Louis Obispo County |
| return 94 percent after 3 years. After 5 years, the | | | | Realtor |
| rate of return increases to 225 percent and after 10 | | | | Cassandra Merrill is a Top Selling Agent and Top |
| years, 623 percent. | | | | Listing Agent in San Louis Obispo County. Her |
| Cassandra Merrill reinforced this message to San Louis | | | | specialty in this region includes real estate in Paso |
| Obispo real estate buyers by saying, "As you | | | | Robles, San Luis Obispo, Atascadero, Templeton and |
| probably know, the real estate marketplace has | | | | Pismo Beach. |