10 Steps to a More Accessible Website

What is Website Accessibility?enhance their experience.
Website accessibility is about providing equal accessIf an image is purely for decoration, or to aid in
to all users, regardless of ability, technology orlayout then it is advised that the alternative text of
situation. Website accessibility, contrary to popularthe image is assigned a null value (alt=""), which
belief, does not just affect people with visualmeans that browsers that don't support images will
impairments. It also addresses the needs of a muchignore it.
wider audience, including people with dyslexia, those6. Links
with restricted upper body mobility, the hard ofThe commonly used link text "Click Here" or "More"
hearing and the elderly.should be avoided at all costs. Write link phrases that
Assistive technologiesmake sense when read out of context. With good,
Impaired users may use one, or more, of thedescriptive link text the user knows the link
following assistive technologies to aid them in theirdestination without having to read the surrounding
internet experience:text. Links should always be underlined to make them
- Text-only browser - Displays websites in aidentifiable in the surrounding text.
text-only format. Limited support for images,7. New Windows
multimedia, tables, stylesheets or scripting.Avoid opening your links in new windows or using
- Screen reader - Reads the content of the page"pop-ups" as this can cause a great deal of confusion
through the users speakers.to browsers using assistive technologies, or to a user
Steps to Accessibilitywith cognitive impairments. If it is essential that a link
The World Wide Web Consortium (W3C) has laidbe opened in a new window always give a clear,
down a series of guidelines to aid website designersadvanced warning.
in creating accessible websites. The following list is by8. Language
no means definitive but highlights 10 basic changes orUse language that is easy to read. Some visitors to
additions to your website that will greatly improve itsyour website may be from outside your industry and
accessibility to all users.may not understand some of the jargon or
1. Standardsacronyms. It is advisable to break down the text of
In the same way that language has certain rules;your website into small paragraphs.
websites have their own "grammar". Using website9. Multimedia
code that is compliant to the W3C standards makesAvoid the use of plug-ins, scripts and applets. Not
a clean, error free website that is compatible withonly do assistive technologies not support these,
assistive technologies.some users have them switched off to allow for
2. Structurefaster browsing. If multimedia is used, provide text
Use cascading stylesheets (CSS) for layout andtranscripts of audio, and descriptions of video.
presentation. Stylesheets are made up of a list of10. Consistency
formatting "rules" that control how your websiteBe consistent with your websites' layout, colour
pages are presented. If changes to the style, font orscheme and placement of navigation. This avoids
colour of your website are needed, only theconfusing users from one page to the next.
stylesheet needs to be modified.What now?
3. ColourAfter completing your website, or after editing, it is
Use high contrast colours between text andimportant that you check your work. The W3C
background. One way to test if the contrast iswebsite has facilities to check the code of your
sufficient is to print a page from your website inwebsite and your stylesheet to make sure they are
greyscale, and see how easy it is to read. Whencompliant to the W3C standards.
conveying important information, such as link text, doRun your website through an automated website
not rely solely on colour to distinguish it from the restaccessibility program such as Cynthia Says (TM) . This
of the text. A solution could be to make the textwill automatically highlight any accessibility issues that
bold.remain, along with guidance on how to fix them.
4. Font SizeTalk to people. If you know someone with an
Use relative sizing when defining font sizes. Usersimpairment, ask for their input. How do they use it
may need to enlarge the text on your website tonow, and what would help them use it more
view it effectively. A font that uses a relative size,effectively? Ask the experts - there are many places
i.e. "100%" can be resized by the user.on the internet to discuss issues, ask for advice or to
5. Imagesvoice your thoughts. A great place to start is the
Provide a text equivalent for all informational images.Accessify Forum.
Sighted people need images to entice them into, andAlways remember, technology makes things
break up, the text; otherwise the page is very bland.convenient. For an impaired user, it makes things
Users with visual impairments also need enticing intopossible.
the text, and good, lively descriptions of images can